Who?
Herman Konings (consumer psychologist and trendanalyst at Pocket Marketing/nXt) loves to lurk on different generational tribes sharing the same habitat. He explores the near future of commerce, mobility and hospitality based on a combination of new research data, insights and futurist concepts.
Mid-sized Session
WHODENTITY - WIEDENTITEIT
How do five generations of people (16-66 years old) and a multitude of identities come together? How does the workplace of the future force us to think differently, collaborate more innovatively and deal creatively with diversity? And how do you find meaning and happiness, whether you are an employer or an employee, in this dynamic whole?
MERRY-GO-CRAZY - PAARDENMOLEN OP HOL
Recent decades have seen a structural shift in our relationship to time. Late modernity - the age of globalization - has fallen into the grip of an “acceleration totalitarianism". This acceleration is primarily related to technological progress but also to profound social, ideological and (geo)political changes. German sociologist Hartmut Rosa has an apt description for this : “the present is shrinking". The period in which a society shares the same values and norms is becoming shorter and shorter. The merry-go-round of life threatens to run wild; we see grotesque, unprecedented, bizarre and unpredictable phenomena emerging. Herman updates you in Pienza on some fascinating and all-important market and society trends such as the Synthocene, from URL to IRL, the Wealth Transfer, Hurkle Durkling (and other travel trends), the end of Sustainability (as we know it), etc.