Who?

Joeri Van den Bergh is Co-Founder, Partner and Future Consumer Expert at Human8 (formerly known as InSites Consulting), a global research agency with 24 offices worldwide. He has extensive experience of all aspects of marketing to teens and young adults. His clients include global customers such as eBay, Coca-Cola, Spotify, Danone, Red Bull, IKEA, Heineken, Converse, Nestlé, AXA and Unilever for whom he has provided research and advice on how to target the youth market. 

He is an AMA (American Marketing Association Best Book) awarded global thought leader and marketing author on the impact of NextGen on marketing, business and on consumer trends. As a Marketing Professor at 1 of Europe’s leading business schools (Vlerick) Joeri is continuously updating his insights and foresights on NextGen consumer behavior in a fast changing world.

mid-sized Session

Meet Gen Alpha. The new kids on the block

End of 2024 the full Gen Alpha generation, poised to be the largest and longest-living generation in history, has set foot on our planet (well, until they will move to Mars?) Their economic footprint today is already estimated to surpass an astounding €5.2 trillion. According to Bain & Co, Gen Alpha's spending power is forecasted to surge three times faster than any other generation by 2030.

Born between 2010 and 2024, Gen Alpha is often characterized by their innate tech-savviness. Yet, their Millennial parents have seamlessly integrated them into every family decision, resulting in a powerful influence that transcends generations and spans across all product categories.

‘Meet Gen Alpha’ unveils the findings of a global Gen Alpha study exploring intriguing concepts such as "screenrichment," "skibidi toilet syndrome," and share insights on how to build G.O.A.T. (Greatest of All Time) brands tailored to this new generation of consumers.

Long session

Talking 'bout Generations. Customer needs from Boomers to Gen Z

In today’s fast evolving consumer landscape, understanding generational nuances has never been more critical. From the energetic Boomers rewriting retirement to the dynamic, tech-savvy Gen Z, each generation comes with unique values, behaviors, and expectations.

In this new keynote, Joeri will take you on a captivating journey through the needs, trends, and friction points of four generations: Baby Boomers, Generation X, Millennials and Gen Z. Discover how shifts in technology, culture, and lifestyle have transformed their decision-making and how businesses can leverage these insights to build deeper connections, drive innovation, and create truly personalized experiences.

Let’s navigate the generational mosaic together—because one size no longer fits all.